HubSpot's Website Grader takes just a few minutes to analyze any web site. It then assigns a grade, much like being back in school and having your semester project subjected to the professor's red pencil. The score is returned with a full list of what features were considered, and, better than some professors, tells you how you could make things better.
Broad categories covered are On-site Search Engine Optimization (SEO), Off-site SEO, Blogosphere (recall that the grader can be used for any web site, not just blogs), the Social Mediasphere, Conversion of Visitors to Leads, and Competitive Intelligence.
If your blog is hosted on a site like blogspot, expect points taken off instantly, since those who want to seriously monetize their sites need their own domain.
One weakness of the system, which is really a weakness of social media in general, is that it gives a points for good rankings in Technorati, Digg, and del.icio.us. None of these sites offer a category that is a good fit for three of my four blogs. (This is really a rant that deserves an entire post, but if one chooses to blog about topics that aren't mainstream, it is extremely difficult to find others with like interests.)
One could argue that some of the means HubSpot uses to measure each category aren't complete or the best. Nevertheless, this is certainly an interesting tool by which to compare your web site to others. It also gives practical and specific suggestions as to how you can improve your score... and theoretically your effectiveness.
The best any of my blogs did was My Quality Day with a score of 87%. Some of the "problems" I may not be able to fix... such as poor categories in social media. I don't have much motivation to move it to it's own domain, but some of the suggestions would be fairly easy to follow.
HubSpot Web Site Grader
|web ad income Oct 16 (4 blogs, 2 web sites, writing): |
Project Wonderful $.02
My Survey $.50