Cash is Good!

I have taken a part-time job, and it's definitely affecting my blogging time. I'll continue to post here as I am able.

Monday, November 2, 2009

Second Day of Entrecard 15% Ad Checking

I did another check of 100 Entrecard pages, but without any of the pages being clicked on from an Entrecard source. Let me explain.

I wondered if the rate of display of Entrecard ads (supposed to be 15%) might be weighted so that it was higher if viewers came from somewhere other than clicking on an EC ad box, or from the EC widget, or other internal source such as in a user's dashboard.

So today, I clicked Adgitize ads, but only counted the pages that opened if they also had an EC drop box. Not all do, but with 212 ads in the Adgitize system today, it was fairly easy to find 100.

Of those 100, exactly 15 had Entrecard ads. Pretty good margin of error, I'd say.

I've probably satisfied myself that no matter what it may seem like some times - when it feels like you've just seen 5 EC ads in a row - they really are only delivering them at a rate of 15% of the time.

Checking Up on the Entrecard 15% Ad Placement

web ad income Oct 31 (4 blogs, 2 web sites, writing):
Adsense $.01
Adgitize $.60
Project Wonderful $.04
Clixsense $.03
Chitika $.07
Total: $1.05

web income Oct actually cashed out (4 blogs, 2 web sites, other writing):
Adgitize (income - ad cost) $1.36
Textbroker $65.69
Shared Reviews $15.37
Associated Content $2.89
Total: $85.31


John | Retro Programming said...

I took a quick look at the script to see if the 15/85% split is implemented there (to double check the percentage), but it looks like it's implemented server-side.

It might be worth checking the ad split while not signed in. However, I don't think it's likely Entrecard will tell us one thing and do another considering they don't care what we think these days!

Sharkbytes (TM) said...

Hmm. Yes, that might be an interesting test.