While I was hiking, a poll was running that a few people participated in. The question posed was "Assume that a blog has a Page Rank of 3, an Alexa Rating of about 150,000, and receives 150 pageviews a day from 80 unique visitors. What do you think would be a reasonable price for an ad on that blog?" The choices ranged from "under a dollar a month" to "more than ten dollars a month."
The results of the poll:
2 responses at "under $1 a month,"
1 at $1 a month
1 at $3 a month
3 at $5 a month
I thought this was interesting since I also think that about $5 a month would be a reasonable charge for a blog at that level. However, I did a little subjective research. I found several blogs that offer the chance to buy ads apart from services such as Project Wonderful, Entrecard or Adgitize. The few I found line up from most expensive to least like this:
$20/month - Alexa rank 386,381, Google PR 4
$18/month - Alexa rank 537,347, Google PR 4
$10/month - Alexa rank 52,611, Google PR 3
$5/month - Alexa rank 98,487, Google PR 0
$5/month - Alexa rank 659,666, Google PR 3
$3/month - Alexa rank 656,187, Google PR 3
$3/month - Alexa rank 54,122, Google PR 4
As you can see, this is too small a sample to mean much. You can also see that the values are all over the map.
Of course, in a field as volatile as the blogosphere, the correct answer is "whatever people will pay." Most of the blogs noted above had at least one ad running in their available spaces.
Interesting questions might be:
Which is more meaningful for advertisers to note, the Google PR or the Alexa rank?
Do you think people are more likely to click ads paid directly to a blog rather than through Entrecard or Project Wonderful?
Are you thinking about offering private sale ads on your site?
What is a Reasonable Ad Price on a Blog?
|web ad income Oct 13 (4 blogs, 2 web sites, writing): |
Project Wonderful $.02