There is great disparity in prices for 125x125 ads on blogs. I am curious to see what people think about what an ad should be worth.
For those who use Project Wonderful, most ad slots seem to settle in at 2 to 3 cents a day, which translates to less than $1.00 a month. A few blog with very high traffic seem to be able to command a higher price.
I've seen people advertising private sell ads for anywhere from $3.00 to $6.00 a month.
Many bloggers are familiar with Entrecard and CMF ads which use an internal accounting system. CMF has recently switched to a cash system rather than points. Many ads there run 50 cents a month, but ads are likely to be shared and not get full-time exposure.
Adgitize ads seem to cost more at $14.00 a month, but with the incentive to click on other ads in the system the cost can be recouped for those who also wish to take the time to do so.
Of course, the worth of a blog as an advertisement venue also depends on the amount of traffic a blog receives. Ways to evaluate this might be Google Page Rank, Alexa Rank, unique visitor count, or pageviews.
I am adding a poll to my sidebar to run till I get home from my next hike. Let's assume that a blog has a Page Rank of 3, an Alexa Rating of about 150,000, and receives 150 pageviews a day from 80 unique visitors. In other words, this would be a blog that does a bit better than average. What do you think would be a reasonable price to charge per month for an ad on that blog?
|web ad income Sept 11 (4 blogs, 2 web sites, writing): |
Project Wonderful $.02