Entrecard has announced that it is going to try to lower the bounce rate caused by those who drop on the sites in the system. In the June 30 Entrecard blog, Graham stated, "Starting soon, “dropping and running” will no longer give you credit. We are developing a proprietary algorithm to determine whether or not you engaged in the blog you visited in some way. If you did not engage in the blog, you will not get credit. We won’t be disclosing exactly the algorithm we use, so that people can’t game it easily."
Naturally this is causing yet another round of furor. Almost everyone is assuming that it will involve leaving a comment on every blog. This brings up a round of objections such as commenting on blogs that don't post every day, meaningless comments and more.
Other people think that it will be a simple timer. This doesn't sound very proprietary. Personally, I doubt that a comment on every blog will be required.
But no matter what the algorithm is, it seems really strange to me that the Entrecard administration would choose to shake things up again so soon after the last upsetting change (introducing paid ads). At least in my experience, things are just now getting back to some level of stability. Some traffic has returned and new connections are being made where bloggers who left created gaps in some networks.
Without a really high connection speed it isn't really possible to drop 300 EC's a day anyway. If credit now will not be given for some percentage of those drops, I think it's going to become increasingly hard to justify trying to earn enough EC's to advertise.
What do you think?
See Taking action against the bounce rate from Entrecard Blog